The best quiet luxury outerwear brands are The Row, Phoebe Philo and Brioni; the best-value options are Studio Nicholson, Joseph and Toteme.
We cover 26 brands with a serious outerwear offering, from the Summit tier down to Accessible. They are listed by price tier, then by Quiet Luxury Index score.
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Phoebe Philo
Phoebe Philo is the London-based label of designer Phoebe Philo, launched in 2023 after her influential tenure at Celine, selling limited editions of minimalist clothing and leather goods directly online.
Brioni
Brioni is a Roman menswear house founded in 1945 by tailor Nazareno Fonticoli and entrepreneur Gaetano Savini, known for handmade suits produced in Penne, Abruzzo.
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Gabriela Hearst
Gabriela Hearst is a New York luxury label founded in 2015 by the Uruguayan-born designer of the same name, known for cashmere, tailoring and the Nina bag, with a strong focus on sustainable sourcing.
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Hermès
Hermès is a French luxury house founded in Paris in 1837 by Thierry Hermès as a harness maker, now best known for the Birkin and Kelly bags, silk scarves and leather craftsmanship.
Zegna
Zegna is an Italian menswear house founded in 1910 by Ermenegildo Zegna as a wool mill in Trivero, Piedmont, known for its own fabrics, Oasi Cashmere and modern tailoring.
Bottega Veneta
Bottega Veneta is an Italian luxury house founded in Vicenza in 1966, known for intrecciato woven leather and for a 1970s slogan that sums up quiet luxury: “When your own initials are enough.”
Max Mara
Max Mara is an Italian fashion house founded in 1951 by Achille Maramotti in Reggio Emilia, best known for the camel-hair 101801 coat and for outerwear that has barely changed in decades.
Auralee
Auralee is a Tokyo label founded in 2015 by Ryota Iwai, known for developing its own fabrics and yarns and for soft, muted clothing that feels luxurious rather than looks it.
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Canali
Canali is a family-owned Italian menswear company founded in 1934, known for Italian-made tailoring that sits a tier below the Roman and Neapolitan houses on price.
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Jil Sander
Jil Sander is a German fashion house founded in Hamburg in 1968 by Jil Sander, known for architectural minimalism, precise tailoring and clean leather goods.
Celine
Celine is a French fashion house founded in 1945 by Céline Vipiana, closely associated with quiet luxury through Phoebe Philo’s tenure as creative director from 2008 to 2018.
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Joseph
Joseph is a London fashion brand founded by Joseph Ettedgui, known for double-faced wool coats, stretch trousers and refined knitwear.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Asket
Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Uniqlo
Uniqlo is a Japanese clothing retailer owned by Fast Retailing, known for technical fabrics and for affordable cashmere, merino and Supima cotton basics.
Frequently asked questions
What are the best quiet luxury outerwear brands?
The leading quiet luxury outerwear brands are The Row, Phoebe Philo and Brioni. For less, try Studio Nicholson, Joseph and Toteme.
How many quiet luxury outerwear brands do you cover?
We cover 26 brands with a strong outerwear offering, across 4 price tiers.