The best brands like Joseph are Max Mara, Toteme and Theory. The definitive camel coat, one step up.
Joseph (Premium tier, Index score 84) is known for Double-faced wool coats, Gabardine stretch trousers and Merino knitwear. Typical prices: Coats roughly $1,000–$2,000. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Joseph?
Max Mara
Max Mara is an Italian fashion house founded in 1951 by Achille Maramotti in Reggio Emilia, best known for the camel-hair 101801 coat and for outerwear that has barely changed in decades.
Why it’s like Joseph: The definitive camel coat, one step up.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Why it’s like Joseph: Scandinavian outerwear at a similar price.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Why it’s like Joseph: American tailoring in the same spirit.
Which other brands share Joseph’s range?
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Shares Joseph’s strength in outerwear, tailoring and knitwear, one tier up, in the Luxury tier, with an Index score of 87.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Shares Joseph’s strength in outerwear, tailoring and knitwear, at a lower Accessible price point, with an Index score of 77.
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Shares Joseph’s strength in knitwear, outerwear and tailoring, one tier up, in the Summit tier, with an Index score of 91.
Gabriela Hearst
Gabriela Hearst is a New York luxury label founded in 2015 by the Uruguayan-born designer of the same name, known for cashmere, tailoring and the Nina bag, with a strong focus on sustainable sourcing.
Shares Joseph’s strength in knitwear, outerwear and tailoring, one tier up, in the Summit tier, with an Index score of 91.
Should you buy Joseph instead?
Joseph scores 4/5 for materials and 3/5 for value on our Index. Coats are the strongest category — the trend pieces vary more. Read the full Joseph profile.
Frequently asked questions
What brands are like Joseph?
The closest brands to Joseph are Max Mara, Toteme and Theory. The definitive camel coat, one step up.
What is a cheaper alternative to Joseph?
Massimo Dutti is a lower-priced alternative to Joseph (Coats roughly $250–$500; knitwear roughly $80–$200). Shares Joseph’s strength in outerwear, tailoring and knitwear, at a lower Accessible price point, with an Index score of 77.
Are Joseph dupes worth buying?
Legitimate alternatives from other brands can capture Joseph’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.