Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Margaret Howell makes the kind of clothes that are easy to overlook: Irish linen shirts, waxed cotton macs, flannel trousers, often made in British factories. Its quiet, practical design has influenced a generation of minimalist labels, and the MHL. line offers a workwear-flavoured entry point.
What is Margaret Howell known for?
- Linen and cotton shirts
- Raincoats
- Wide flannel trousers
Key materials: irish linen, waxed cotton, wool flannel. Categories we cover: basics, outerwear, tailoring, knitwear.
Is Margaret Howell quiet luxury?
Yes. Margaret Howell is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Margaret Howell scores 87 out of 100:
How much does Margaret Howell cost?
Shirts roughly $250–$450; coats roughly $700–$1,200. Margaret Howell sits in our Luxury tier: designer quality and restraint, a step below the summit on price. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Limited US distribution — shipping and duties can add up.
Is Margaret Howell on Instagram?
Yes. Margaret Howell’s official account is @margarethowellltd, with 288,000 followers and 1,066 posts as of October 2026, ranking it #34 of 39 quiet luxury brands we track.
What do reviewers say about Margaret Howell?
The most-watched independent YouTube reviews and explainers on Margaret Howell:
Margaret Howell on TikTok
Which brands are similar to Margaret Howell?
Studio Nicholson (Premium, Index 86). A younger London label with the same fabric-first ethos.
Arket (Accessible, Index 79). Practical, natural-fibre basics at high-street prices.
Lemaire (Luxury, Index 87). Utilitarian elegance with a Parisian accent.
See all brands like Margaret Howell →
Margaret Howell at a glance
| Founded | 1970 |
|---|---|
| Founders | Margaret Howell |
| Based in | London, United Kingdom |
| For | Women, Men |
| Price tier | Luxury |
| Index score | 87 / 100 |
| Official site | margarethowell.co.uk |
Frequently asked questions
What is Margaret Howell known for?
Margaret Howell is known for Linen and cotton shirts, Raincoats and Wide flannel trousers. Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Is Margaret Howell quiet luxury?
Yes. Margaret Howell is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Margaret Howell from?
Margaret Howell is based in London, United Kingdom, and was founded in 1970 by Margaret Howell.
How much does Margaret Howell cost?
Approximate prices: Shirts roughly $250–$450; coats roughly $700–$1,200. Prices vary by region and season.
How many Instagram followers does Margaret Howell have?
Margaret Howell’s official Instagram account, @margarethowellltd, had 288,000 followers as of October 2026.
What brands are similar to Margaret Howell?
Brands similar to Margaret Howell include Studio Nicholson, Arket and Lemaire. A younger London label with the same fabric-first ethos.