Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Lemaire makes clothes that look as if they have already been worn for years: twisted-seam shirts, generous trousers, boiled-wool coats in olive, ink and putty. Its croissant bag became a cult object without a logo in sight. It is quiet luxury with a workwear, almost Japanese sensibility rather than a boardroom one.
What is Lemaire known for?
- Croissant bag
- Twisted shirts
- Boxy wool coats
- Wide-leg trousers
Key materials: silk-cotton blends, boiled wool, calfskin. Categories we cover: outerwear, bags, shoes, basics, knitwear.
Is Lemaire quiet luxury?
Yes. Lemaire is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Lemaire scores 87 out of 100:
How much does Lemaire cost?
Shirts roughly $400–$700; croissant bag roughly $1,000–$1,500. Lemaire sits in our Luxury tier: designer quality and restraint, a step below the summit on price. Prices are approximate US retail and vary by region and season.
What should you watch out for?
The relaxed, slouchy cut is the point — if you prefer sharp tailoring, look elsewhere.
Is Lemaire on Instagram?
Yes. Lemaire’s official account is @lemaire, with 946,000 followers and 1,291 posts as of October 2026, ranking it #16 of 39 quiet luxury brands we track.
What do reviewers say about Lemaire?
The most-watched independent YouTube reviews and explainers on Lemaire:
Lemaire on TikTok
Which brands are similar to Lemaire?
Auralee (Luxury, Index 92). Japanese fabric obsession and muted tones in a very similar spirit.
Studio Nicholson (Premium, Index 86). Generous, fabric-first silhouettes from London.
Arket (Accessible, Index 79). Utilitarian basics in the same muted palette at high-street prices.
Lemaire at a glance
| Founded | 1990 |
|---|---|
| Founders | Christophe Lemaire, later joined by Sarah-Linh Tran |
| Based in | Paris, France |
| For | Women, Men |
| Price tier | Luxury |
| Index score | 87 / 100 |
| Official site | lemaire.fr |
Frequently asked questions
What is Lemaire known for?
Lemaire is known for Croissant bag, Twisted shirts and Boxy wool coats. Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Is Lemaire quiet luxury?
Yes. Lemaire is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Lemaire from?
Lemaire is based in Paris, France, and was founded in 1990 by Christophe Lemaire, later joined by Sarah-Linh Tran.
How much does Lemaire cost?
Approximate prices: Shirts roughly $400–$700; croissant bag roughly $1,000–$1,500. Prices vary by region and season.
How many Instagram followers does Lemaire have?
Lemaire’s official Instagram account, @lemaire, had 946,000 followers as of October 2026.
What brands are similar to Lemaire?
Brands similar to Lemaire include Auralee, Studio Nicholson and Arket. Japanese fabric obsession and muted tones in a very similar spirit.