The best quiet luxury basics brands are The Row, Phoebe Philo and Kiton; the best-value options are Sunspel, Luca Faloni and Studio Nicholson.
We cover 25 brands with a serious basics offering, from the Summit tier down to Accessible. They are listed by price tier, then by Quiet Luxury Index score.
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Phoebe Philo
Phoebe Philo is the London-based label of designer Phoebe Philo, launched in 2023 after her influential tenure at Celine, selling limited editions of minimalist clothing and leather goods directly online.
Kiton
Kiton is a Neapolitan tailoring house founded in 1968 by Ciro Paone, known for soft-shouldered, extensively hand-sewn jackets and some of the most expensive ready-to-wear suits in the world.
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Auralee
Auralee is a Tokyo label founded in 2015 by Ryota Iwai, known for developing its own fabrics and yarns and for soft, muted clothing that feels luxurious rather than looks it.
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Jil Sander
Jil Sander is a German fashion house founded in Hamburg in 1968 by Jil Sander, known for architectural minimalism, precise tailoring and clean leather goods.
Celine
Celine is a French fashion house founded in 1945 by Céline Vipiana, closely associated with quiet luxury through Phoebe Philo’s tenure as creative director from 2008 to 2018.
Sunspel
Sunspel is a British clothing company founded in 1860 by Thomas Hill in Nottingham, known for the Riviera polo shirt and some of the best plain T-shirts made.
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Vince
Vince is a Los Angeles brand founded in 2002, known for relaxed, Californian minimalism: cashmere sweaters, slip skirts and soft basics in neutral colours.
Asket
Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Cuyana
Cuyana is a San Francisco brand founded in 2011 by Karla Gallardo and Shilpa Shah, built on the idea of “fewer, better things”, and known for leather totes and essentials.
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Uniqlo
Uniqlo is a Japanese clothing retailer owned by Fast Retailing, known for technical fabrics and for affordable cashmere, merino and Supima cotton basics.
Everlane
Everlane is a San Francisco brand founded in 2010 by Michael Preysman, known for “radical transparency” about costs and factories and for affordable minimalist basics.
Quince
Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
Frequently asked questions
What are the best quiet luxury basics brands?
The leading quiet luxury basics brands are The Row, Phoebe Philo and Kiton. For less, try Sunspel, Luca Faloni and Studio Nicholson.
How many quiet luxury basics brands do you cover?
We cover 25 brands with a strong basics offering, across 4 price tiers.