The best brands like Loro Piana are Brunello Cucinelli, Luca Faloni, Naadam and Quince. The other pillar of Italian cashmere: warmer, more relaxed, with a similar price ceiling.
Loro Piana (Summit tier, Index score 88) is known for Summer Walk loafer, Open Walk boot and Baby cashmere knitwear. Typical prices: Cashmere sweaters roughly $1,500–$3,500; Summer Walk loafers roughly $1,000+. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Loro Piana?
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Why it’s like Loro Piana: The other pillar of Italian cashmere: warmer, more relaxed, with a similar price ceiling.
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Why it’s like Loro Piana: Italian-made cashmere and linen sold direct, at a fraction of Loro Piana’s retail price.
Naadam
Naadam is a New York cashmere brand founded in 2013 by Matt Scanlan and Diederik Rijsemus that buys fibre directly from herders in Mongolia and sells cashmere knitwear direct to consumers.
Why it’s like Loro Piana: Grade-A Mongolian cashmere from a direct-to-consumer supply chain, starting around $100.
Quince
Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
Why it’s like Loro Piana: The budget answer: Mongolian cashmere crewnecks around $50 that nail the colour palette.
Which other brands share Loro Piana’s range?
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Shares Loro Piana’s strength in knitwear, outerwear, bags, shoes and basics, at a similar Summit-tier price, with an Index score of 94.
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Shares Loro Piana’s strength in outerwear, bags, shoes, basics and knitwear, at a lower Luxury price point, with an Index score of 87.
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Shares Loro Piana’s strength in knitwear, outerwear, bags, shoes and basics, at a lower Luxury price point, with an Index score of 83.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Shares Loro Piana’s strength in knitwear, outerwear, bags, shoes and basics, at a lower Premium price point, with an Index score of 83.
Should you buy Loro Piana instead?
Loro Piana scores 5/5 for materials and 2/5 for value on our Index. Prices have risen sharply since 2020, and the recent branded bag charms and visible LP hardware sit uneasily with the brand’s reputation for restraint. Read the full Loro Piana profile.
Frequently asked questions
What brands are like Loro Piana?
The closest brands to Loro Piana are Brunello Cucinelli, Luca Faloni, Naadam and Quince. The other pillar of Italian cashmere: warmer, more relaxed, with a similar price ceiling.
What is a cheaper alternative to Loro Piana?
Luca Faloni is a lower-priced alternative to Loro Piana (Cashmere roughly $350–$600; linen shirts roughly $150–$200). Italian-made cashmere and linen sold direct, at a fraction of Loro Piana’s retail price.
Are Loro Piana dupes worth buying?
Legitimate alternatives from other brands can capture Loro Piana’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.