Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Luca Faloni’s model is simple: buy cloth and yarn from established Italian mills, manufacture with small Italian workshops, sell online and in a handful of stores. The result is cashmere knitwear and linen shirts with genuine provenance for a fraction of summit prices. It is a favourite answer to “what is the affordable Loro Piana?”
What is Luca Faloni known for?
- Pure cashmere crewnecks
- Linen shirts
- Silk-cashmere polos
Key materials: cashmere, italian linen, giza cotton. Categories we cover: knitwear, basics.
Is Luca Faloni quiet luxury?
Yes. Luca Faloni is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Luca Faloni scores 91 out of 100:
How much does Luca Faloni cost?
Cashmere roughly $350–$600; linen shirts roughly $150–$200. Luca Faloni sits in our Premium tier: contemporary labels with genuinely good materials. Prices are approximate US retail and vary by region and season.
What should you watch out for?
A narrow range — this is a staples brand, not a full wardrobe.
Is Luca Faloni on Instagram?
Yes. Luca Faloni’s official account is @lucafaloni, with 278,000 followers and 3,573 posts as of October 2026, ranking it #35 of 39 quiet luxury brands we track.
What do reviewers say about Luca Faloni?
The most-watched independent YouTube reviews and explainers on Luca Faloni:
Luca Faloni on TikTok
Which brands are similar to Luca Faloni?
Loro Piana (Summit, Index 88). The summit version of the same idea, with in-house fibre control.
Naadam (Accessible, Index 81). Cheaper cashmere, with a sustainability-led supply chain.
Sunspel (Premium, Index 94). Exceptional British-made T-shirts and polos to wear underneath.
See all brands like Luca Faloni →
Luca Faloni at a glance
| Founded | 2014 |
|---|---|
| Founders | Luca Faloni |
| Based in | London (made in Italy), United Kingdom |
| For | Men, Women |
| Price tier | Premium |
| Index score | 91 / 100 |
| Official site | lucafaloni.com |
Frequently asked questions
What is Luca Faloni known for?
Luca Faloni is known for Pure cashmere crewnecks, Linen shirts and Silk-cashmere polos. Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Is Luca Faloni quiet luxury?
Yes. Luca Faloni is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Luca Faloni from?
Luca Faloni is based in London (made in Italy), United Kingdom, and was founded in 2014 by Luca Faloni.
How much does Luca Faloni cost?
Approximate prices: Cashmere roughly $350–$600; linen shirts roughly $150–$200. Prices vary by region and season.
How many Instagram followers does Luca Faloni have?
Luca Faloni’s official Instagram account, @lucafaloni, had 278,000 followers as of October 2026.
What brands are similar to Luca Faloni?
Brands similar to Luca Faloni include Loro Piana, Naadam and Sunspel. The summit version of the same idea, with in-house fibre control.