Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Loro Piana is a textile company first and a fashion brand second, and that is the source of its authority. It controls raw-fibre supply from Inner Mongolia to the Andes, and much of its menswear is cut from cloth it weaves itself. Its products carry almost no branding — the Summer Walk loafer is recognised by its suede and white sole, not by a logo — which made it the most cited brand of the quiet luxury era.
What is Loro Piana known for?
- Summer Walk loafer
- Open Walk boot
- Baby cashmere knitwear
- Extra Pocket L19 bag
- Storm System outerwear
Key materials: baby cashmere, vicuña, lotus flower fibre, super 150s wool. Categories we cover: knitwear, outerwear, shoes, bags, basics.
Is Loro Piana quiet luxury?
Largely, yes. Loro Piana keeps branding minimal, although some signature details are recognisable to people who know the brand.
On our Quiet Luxury Index, Loro Piana scores 88 out of 100:
How much does Loro Piana cost?
Cashmere sweaters roughly $1,500–$3,500; Summer Walk loafers roughly $1,000+. Loro Piana sits in our Summit tier: the houses that define the category, priced accordingly. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Prices have risen sharply since 2020, and the recent branded bag charms and visible LP hardware sit uneasily with the brand’s reputation for restraint.
Is Loro Piana on Instagram?
Yes. Loro Piana’s official account is @loropiana, with 3.5 million followers and 3,484 posts as of October 2026, ranking it #6 of 39 quiet luxury brands we track.
What do reviewers say about Loro Piana?
The most-watched independent YouTube reviews and explainers on Loro Piana:
What do Loro Piana owners say on Reddit?
Real owner discussions, unedited. Quotes are excerpts; follow the links for full context.
Loro Piana HELP
“Was it the L27 you’re referring to? I have to agree since they have the new version “extra bag” with the updates made… I do prefer the original style. I’m going to the Las Vegas store this week, no expectations as it’s an extremely busy…”
“If you are a frequent buyer at LP, getting an L19 is no problem. They save them for the VIP/high volume buyers - like Hermes does for its Kelly and Birkin bags.”
Loro Piana on TikTok
Which brands are similar to Loro Piana?
Brunello Cucinelli (Summit, Index 91). The other pillar of Italian cashmere: warmer, more relaxed, with a similar price ceiling.
Luca Faloni (Premium, Index 91). Italian-made cashmere and linen sold direct, at a fraction of Loro Piana’s retail price.
Naadam (Accessible, Index 81). Grade-A Mongolian cashmere from a direct-to-consumer supply chain, starting around $100.
Quince (Accessible, Index 72). The budget answer: Mongolian cashmere crewnecks around $50 that nail the colour palette.
See all brands like Loro Piana →
Compare: Loro Piana vs Brunello Cucinelli · Zegna vs Loro Piana
Loro Piana at a glance
| Founded | 1924 |
|---|---|
| Founders | Pietro Loro Piana |
| Owner | LVMH (majority since 2013) |
| Based in | Quarona, Piedmont, Italy |
| For | Women, Men |
| Price tier | Summit |
| Index score | 88 / 100 |
| Official site | loropiana.com |
Frequently asked questions
What is Loro Piana known for?
Loro Piana is known for Summer Walk loafer, Open Walk boot and Baby cashmere knitwear. Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Is Loro Piana quiet luxury?
Largely, yes. Loro Piana keeps branding minimal, although some signature details are recognisable to people who know the brand.
Where is Loro Piana from?
Loro Piana is based in Quarona, Piedmont, Italy, and was founded in 1924 by Pietro Loro Piana.
Who owns Loro Piana?
Loro Piana is owned by LVMH (majority since 2013).
How much does Loro Piana cost?
Approximate prices: Cashmere sweaters roughly $1,500–$3,500; Summer Walk loafers roughly $1,000+. Prices vary by region and season.
How many Instagram followers does Loro Piana have?
Loro Piana’s official Instagram account, @loropiana, had 3.5 million followers as of October 2026.
What brands are similar to Loro Piana?
Brands similar to Loro Piana include Brunello Cucinelli, Luca Faloni, Naadam and Quince. The other pillar of Italian cashmere: warmer, more relaxed, with a similar price ceiling.