Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
Quince is the most-searched shortcut to the quiet luxury look: $50 Mongolian cashmere crewnecks, washable silk and Italian leather bags that resemble far more expensive designs. The trade-off is in yarn quality, knit density and longevity, which do not match the summit brands.
What is Quince known for?
- Mongolian cashmere crewneck
- Washable silk shirts
- Italian leather totes
Key materials: grade-a mongolian cashmere, mulberry silk, leather. Categories we cover: knitwear, basics, bags.
Is Quince quiet luxury?
Yes. Quince is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Quince scores 72 out of 100:
How much does Quince cost?
Cashmere roughly $50–$100. Quince sits in our Accessible tier: the look and, often, the fibre — at high-street prices. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Thinner knits pill sooner; expect a few seasons, not a decade.
Is Quince on Instagram?
Yes. Quince’s official account is @onequince, with 1.9 million followers and 1,076 posts as of October 2026, ranking it #11 of 39 quiet luxury brands we track.
What do reviewers say about Quince?
The most-watched independent YouTube reviews and explainers on Quince:
Which brands are similar to Quince?
Naadam (Accessible, Index 81). A step up in cashmere weight and finish.
Uniqlo (Accessible, Index 76). The other budget cashmere benchmark.
Luca Faloni (Premium, Index 91). Italian-made cashmere if you want it to last.
Compare: Quince vs Naadam
Quince at a glance
| Founded | 2018 |
|---|---|
| Founders | Sid Gupta |
| Based in | San Francisco, United States |
| For | Women, Men |
| Price tier | Accessible |
| Index score | 72 / 100 |
| Official site | quince.com |
Frequently asked questions
What is Quince known for?
Quince is known for Mongolian cashmere crewneck, Washable silk shirts and Italian leather totes. Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
Is Quince quiet luxury?
Yes. Quince is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Quince from?
Quince is based in San Francisco, United States, and was founded in 2018 by Sid Gupta.
How much does Quince cost?
Approximate prices: Cashmere roughly $50–$100. Prices vary by region and season.
How many Instagram followers does Quince have?
Quince’s official Instagram account, @onequince, had 1.9 million followers as of October 2026.
What brands are similar to Quince?
Brands similar to Quince include Naadam, Uniqlo and Luca Faloni. A step up in cashmere weight and finish.