Naadam edges it on our Quiet Luxury Index (81 vs 72).Quince is stronger on no single criterion; Naadam is stronger on materials and craft.
| Quince | Naadam | |
|---|---|---|
| Index score | 72 | 81 |
| Tier | Accessible | Accessible |
| Founded | 2018, San Francisco | 2013, New York |
| Owner | Independent | Independent |
| Restraint | 5/5 | 5/5 |
| Materials | 3/5 | 4/5 |
| Craft | 2/5 | 3/5 |
| Longevity | 3/5 | 3/5 |
| Value | 5/5 | 5/5 |
| Prices | Cashmere roughly $50–$100 | Cashmere roughly $100–$300 |
| Signature | Mongolian cashmere crewneck, Washable silk shirts, Italian leather totes | The Essential cashmere sweater, Cashmere hoodies, Lightweight cashmere tees |
What is the difference between Quince and Naadam?
Quince is the most-searched shortcut to the quiet luxury look: $50 Mongolian cashmere crewnecks, washable silk and Italian leather bags that resemble far more expensive designs. The trade-off is in yarn quality, knit density and longevity, which do not match the summit brands.
Naadam built its reputation on a direct relationship with Mongolian herding communities and on a $75–$100 cashmere sweater that undercut department stores. Its heavier and premium lines are a sensible middle ground between Quince and the Italian houses.
Which should you buy?
Choose Quince if you want Mongolian cashmere crewneck and Washable silk shirts and value its particular style. Thinner knits pill sooner; expect a few seasons, not a decade.
Choose Naadam if you want The Essential cashmere sweater and Cashmere hoodies and value materials and craft. Entry-level knits are lightweight; the premium lines wear better.
Full profiles: Quince · Naadam. Or see brands like Quince.
Frequently asked questions
Which is better, Quince or Naadam?
Naadam edges it on our Quiet Luxury Index (81 vs 72). Choose Quince for Mongolian cashmere crewneck and Washable silk shirts; choose Naadam for The Essential cashmere sweater and Cashmere hoodies.
Is Quince more expensive than Naadam?
They are in the same price tier (Accessible). Quince: Cashmere roughly $50–$100. Naadam: Cashmere roughly $100–$300.
Are Quince and Naadam quiet luxury?
Yes. Quince is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction. Yes. Naadam is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.