The best brands like The Row are Khaite, Toteme, Lemaire and COS. The closest New York counterpart: the same restraint with a slightly sharper, sexier edge, at roughly half the price.
The Row (Summit tier, Index score 94) is known for Margaux bag, Park Tote and Cashmere knitwear. Typical prices: Knitwear roughly $1,500–$4,000; Margaux bags roughly $4,000–$7,000+. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to The Row?
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Why it’s like The Row: The closest New York counterpart: the same restraint with a slightly sharper, sexier edge, at roughly half the price.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Why it’s like The Row: Scandinavian minimalism with The Row’s colour palette and tailoring instincts for a fraction of the cost.
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Why it’s like The Row: Soft, slouchy Parisian shapes and a croissant bag that scratches the same itch as a Margaux.
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Why it’s like The Row: The high-street option: wide trousers and boxy knits that borrow The Row’s silhouettes.
Which other brands share The Row’s range?
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Shares The Row’s strength in knitwear, outerwear, shoes, bags and basics, at a similar Summit-tier price, with an Index score of 88.
Phoebe Philo
Phoebe Philo is the London-based label of designer Phoebe Philo, launched in 2023 after her influential tenure at Celine, selling limited editions of minimalist clothing and leather goods directly online.
Shares The Row’s strength in outerwear, bags, knitwear and basics, at a similar Summit-tier price, with an Index score of 94.
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Shares The Row’s strength in knitwear, outerwear, shoes and basics, at a similar Summit-tier price, with an Index score of 91.
Hermès
Hermès is a French luxury house founded in Paris in 1837 by Thierry Hermès as a harness maker, now best known for the Birkin and Kelly bags, silk scarves and leather craftsmanship.
Shares The Row’s strength in bags, shoes, knitwear and outerwear, at a similar Summit-tier price, with an Index score of 88.
Should you buy The Row instead?
The Row scores 5/5 for materials and 2/5 for value on our Index. Sizing runs long and loose by design, and resale prices for bags are volatile once the hype cools. Read the full The Row profile.
Frequently asked questions
What brands are like The Row?
The closest brands to The Row are Khaite, Toteme, Lemaire and COS. The closest New York counterpart: the same restraint with a slightly sharper, sexier edge, at roughly half the price.
What is a cheaper alternative to The Row?
Khaite is a lower-priced alternative to The Row (Cashmere roughly $900–$2,000; bags roughly $1,800–$3,500). The closest New York counterpart: the same restraint with a slightly sharper, sexier edge, at roughly half the price.
Are The Row dupes worth buying?
Legitimate alternatives from other brands can capture The Row’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.