The best brands like COS are Arket, Toteme and Massimo Dutti. Its H&M Group sibling, with a more practical Scandinavian bent.
COS (Accessible tier, Index score 79) is known for Wide-leg trousers, Boxy knitwear and Quilted crossbody bag. Typical prices: Knitwear roughly $90–$250; coats roughly $250–$450. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to COS?
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Why it’s like COS: Its H&M Group sibling, with a more practical Scandinavian bent.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Why it’s like COS: The step up in fabric and finish.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Why it’s like COS: Warmer, more classic high-street tailoring.
Which other brands share COS’s range?
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Shares COS’s strength in outerwear, bags, basics and knitwear, one tier up, in the Luxury tier, with an Index score of 87.
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Shares COS’s strength in knitwear, outerwear, bags and basics, one tier up, in the Luxury tier, with an Index score of 83.
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Shares COS’s strength in knitwear, outerwear, bags and basics, one tier up, in the Summit tier, with an Index score of 94.
Phoebe Philo
Phoebe Philo is the London-based label of designer Phoebe Philo, launched in 2023 after her influential tenure at Celine, selling limited editions of minimalist clothing and leather goods directly online.
Shares COS’s strength in outerwear, bags, knitwear and basics, one tier up, in the Summit tier, with an Index score of 94.
Should you buy COS instead?
COS scores 3/5 for materials and 5/5 for value on our Index. Fabric quality is inconsistent; check for pure wool or cashmere before buying knitwear. Read the full COS profile.
Frequently asked questions
What brands are like COS?
The closest brands to COS are Arket, Toteme and Massimo Dutti. Its H&M Group sibling, with a more practical Scandinavian bent.
Are COS dupes worth buying?
Legitimate alternatives from other brands can capture COS’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.