The best brands like Lemaire are Auralee, Studio Nicholson and Arket. Japanese fabric obsession and muted tones in a very similar spirit.
Lemaire (Luxury tier, Index score 87) is known for Croissant bag, Twisted shirts and Boxy wool coats. Typical prices: Shirts roughly $400–$700; croissant bag roughly $1,000–$1,500. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Lemaire?
Auralee
Auralee is a Tokyo label founded in 2015 by Ryota Iwai, known for developing its own fabrics and yarns and for soft, muted clothing that feels luxurious rather than looks it.
Why it’s like Lemaire: Japanese fabric obsession and muted tones in a very similar spirit.
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Why it’s like Lemaire: Generous, fabric-first silhouettes from London.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Why it’s like Lemaire: Utilitarian basics in the same muted palette at high-street prices.
Which other brands share Lemaire’s range?
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Shares Lemaire’s strength in knitwear, outerwear, bags, shoes and basics, at a similar Luxury-tier price, with an Index score of 83.
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Shares Lemaire’s strength in knitwear, outerwear, bags, shoes and basics, one tier up, in the Summit tier, with an Index score of 94.
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Shares Lemaire’s strength in knitwear, outerwear, shoes, bags and basics, one tier up, in the Summit tier, with an Index score of 88.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Shares Lemaire’s strength in knitwear, outerwear, bags, shoes and basics, at a lower Premium price point, with an Index score of 83.
Should you buy Lemaire instead?
Lemaire scores 4/5 for materials and 3/5 for value on our Index. The relaxed, slouchy cut is the point — if you prefer sharp tailoring, look elsewhere. Read the full Lemaire profile.
Frequently asked questions
What brands are like Lemaire?
The closest brands to Lemaire are Auralee, Studio Nicholson and Arket. Japanese fabric obsession and muted tones in a very similar spirit.
What is a cheaper alternative to Lemaire?
Studio Nicholson is a lower-priced alternative to Lemaire (Trousers roughly $300–$450; coats roughly $700–$1,000). Generous, fabric-first silhouettes from London.
Are Lemaire dupes worth buying?
Legitimate alternatives from other brands can capture Lemaire’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.