The best brands like Toteme are Khaite, Arket and COS. One step up in fabric and drama, with a similar New York–Stockholm sensibility.
Toteme (Premium tier, Index score 83) is known for Signature scarf coat, Twisted-seam denim and T-Lock bag. Typical prices: Knitwear roughly $350–$800; coats roughly $900–$1,600. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Toteme?
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Why it’s like Toteme: One step up in fabric and drama, with a similar New York–Stockholm sensibility.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Why it’s like Toteme: Scandinavian basics in the same palette from the H&M Group, at high-street prices.
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Why it’s like Toteme: The cheapest route to Toteme’s boxy knits and wide trousers.
Which other brands share Toteme’s range?
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Shares Toteme’s strength in outerwear, bags, shoes, basics and knitwear, one tier up, in the Luxury tier, with an Index score of 87.
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Shares Toteme’s strength in knitwear, outerwear, bags, shoes and basics, one tier up, in the Summit tier, with an Index score of 94.
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Shares Toteme’s strength in knitwear, outerwear, shoes, bags and basics, one tier up, in the Summit tier, with an Index score of 88.
Jil Sander
Jil Sander is a German fashion house founded in Hamburg in 1968 by Jil Sander, known for architectural minimalism, precise tailoring and clean leather goods.
Shares Toteme’s strength in outerwear, bags, shoes and basics, one tier up, in the Luxury tier, with an Index score of 78.
Should you buy Toteme instead?
Toteme scores 4/5 for materials and 4/5 for value on our Index. Some knitwear uses blends rather than pure cashmere, so check composition before paying premium prices. Read the full Toteme profile.
Frequently asked questions
What brands are like Toteme?
The closest brands to Toteme are Khaite, Arket and COS. One step up in fabric and drama, with a similar New York–Stockholm sensibility.
What is a cheaper alternative to Toteme?
Arket is a lower-priced alternative to Toteme (Knitwear roughly $90–$250). Scandinavian basics in the same palette from the H&M Group, at high-street prices.
Are Toteme dupes worth buying?
Legitimate alternatives from other brands can capture Toteme’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.