Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Toteme is the most efficient way to buy the quiet luxury silhouette without summit pricing. The palette is narrow (ecru, camel, black, navy), the tailoring is precise and the leather goods, including the T-Lock bag, rely on hardware rather than a logo. It is a uniform brand in the best sense: pieces combine with everything else on the rail.
What is Toteme known for?
- Signature scarf coat
- Twisted-seam denim
- T-Lock bag
- Embroidered monogram scarf
Key materials: wool and cashmere blends, organic cotton denim, calfskin. Categories we cover: knitwear, outerwear, bags, shoes, basics.
Is Toteme quiet luxury?
Largely, yes. Toteme keeps branding minimal, although some signature details are recognisable to people who know the brand.
On our Quiet Luxury Index, Toteme scores 83 out of 100:
How much does Toteme cost?
Knitwear roughly $350–$800; coats roughly $900–$1,600. Toteme sits in our Premium tier: contemporary labels with genuinely good materials. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Some knitwear uses blends rather than pure cashmere, so check composition before paying premium prices.
Is Toteme on Instagram?
Yes. Toteme’s official account is @toteme, with 1.2 million followers and 2,063 posts as of October 2026, ranking it #13 of 39 quiet luxury brands we track.
What do reviewers say about Toteme?
The most-watched independent YouTube reviews and explainers on Toteme:
What do Toteme owners say on Reddit?
Real owner discussions, unedited. Quotes are excerpts; follow the links for full context.
Toteme Quality
“i really don't buy these marketing tactics of new designers pitching that they have impeccable quality. Tbf, i almost fell for it, especially with clothes. I would search which designer has the best sweaters or silk shirts and results…”
“If you walk a lot, it's common to have to replace the tips of these little kitten heels. That's why block heels are a better choice if you walk a lot in your city (still can cover with rubber, but it should last longer). The bag wear and…”
What's the story with Toteme?
“I'm a woman who has a few items and they are not good quality, although the designs are nice. The leather in the zipper area of my bag got detached/unglued and the hem of one dress just gave up and got unraveled. If you go touch the items…”
“Looks pretty boring on the menswear side, kind of an afterthought. I guess scarves attached to jackets is the only thing that stands out and that’s gimmicky to me The scandi minimalist aesthetic feels pretty played out, I’d hope they’d…”
Toteme leather quality
“Oh no, return it, definitely. you have to be 100 percent happy with a pricey purchase like this.”
“Tbh how the leather feels depends so much on the animal of where the hide came from, the finish, the product it was made for and honestly personal preference. White leather tends to inherently require a stronger finish because you can't…”
Toteme on TikTok
Which brands are similar to Toteme?
Khaite (Luxury, Index 83). One step up in fabric and drama, with a similar New York–Stockholm sensibility.
Arket (Accessible, Index 79). Scandinavian basics in the same palette from the H&M Group, at high-street prices.
COS (Accessible, Index 79). The cheapest route to Toteme’s boxy knits and wide trousers.
Compare: Khaite vs Toteme · The Row vs Toteme
Toteme at a glance
| Founded | 2014 |
|---|---|
| Founders | Elin Kling and Karl Lindman |
| Based in | Stockholm, Sweden |
| For | Women |
| Price tier | Premium |
| Index score | 83 / 100 |
| Official site | toteme.com |
Frequently asked questions
What is Toteme known for?
Toteme is known for Signature scarf coat, Twisted-seam denim and T-Lock bag. Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Is Toteme quiet luxury?
Largely, yes. Toteme keeps branding minimal, although some signature details are recognisable to people who know the brand.
Where is Toteme from?
Toteme is based in Stockholm, Sweden, and was founded in 2014 by Elin Kling and Karl Lindman.
How much does Toteme cost?
Approximate prices: Knitwear roughly $350–$800; coats roughly $900–$1,600. Prices vary by region and season.
How many Instagram followers does Toteme have?
Toteme’s official Instagram account, @toteme, had 1.2 million followers as of October 2026.
What brands are similar to Toteme?
Brands similar to Toteme include Khaite, Arket and COS. One step up in fabric and drama, with a similar New York–Stockholm sensibility.