Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Arket is the hard-wearing, slightly outdoorsy cousin of COS: heavy cotton tees, lambswool and cashmere knits, chore jackets and wool coats. It publishes material and factory information and keeps a permanent range of essentials.
What is Arket known for?
- Heavyweight cotton T-shirts
- Lambswool knitwear
- Wool coats
Key materials: organic cotton, lambswool, cashmere, recycled wool. Categories we cover: knitwear, basics, outerwear.
Is Arket quiet luxury?
Yes. Arket is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Arket scores 79 out of 100:
How much does Arket cost?
Knitwear roughly $90–$250. Arket sits in our Accessible tier: the look and, often, the fibre — at high-street prices. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Some lines use blends; pure fibres cost more but wear better.
Is Arket on Instagram?
Yes. Arket’s official account is @arketofficial, with 1.7 million followers and 4,551 posts as of October 2026, ranking it #12 of 39 quiet luxury brands we track.
What do reviewers say about Arket?
The most-watched independent YouTube reviews and explainers on Arket:
Arket on TikTok
Which brands are similar to Arket?
COS (Accessible, Index 79). More fashion-forward minimalism from the same group.
Toteme (Premium, Index 83). The step up in tailoring and fabric.
Asket (Accessible, Index 87). Permanent-collection basics with full traceability.
Compare: COS vs Arket
Arket at a glance
| Founded | 2017 |
|---|---|
| Founders | H&M Group |
| Owner | H&M Group |
| Based in | Stockholm, Sweden |
| For | Women, Men |
| Price tier | Accessible |
| Index score | 79 / 100 |
| Official site | arket.com |
Frequently asked questions
What is Arket known for?
Arket is known for Heavyweight cotton T-shirts, Lambswool knitwear and Wool coats. Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Is Arket quiet luxury?
Yes. Arket is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Arket from?
Arket is based in Stockholm, Sweden, and was founded in 2017 by H&M Group.
Who owns Arket?
Arket is owned by H&M Group.
How much does Arket cost?
Approximate prices: Knitwear roughly $90–$250. Prices vary by region and season.
How many Instagram followers does Arket have?
Arket’s official Instagram account, @arketofficial, had 1.7 million followers as of October 2026.
What brands are similar to Arket?
Brands similar to Arket include COS, Toteme and Asket. More fashion-forward minimalism from the same group.