Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Asket rejects seasons altogether: one permanent collection of tees, shirts, knits and chinos, improved slowly and labelled with the origin of every component. It is quiet luxury reduced to its ethics — buy less, buy better, wear it for years.
What is Asket known for?
- The T-shirt
- Merino sweater
- Oxford shirt
- Wool overshirt
Key materials: organic cotton, merino, wool. Categories we cover: basics, knitwear, outerwear.
Is Asket quiet luxury?
Yes. Asket is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Asket scores 87 out of 100:
How much does Asket cost?
T-shirts roughly $40–$60; knitwear roughly $120–$250. Asket sits in our Accessible tier: the look and, often, the fibre — at high-street prices. Prices are approximate US retail and vary by region and season.
What should you watch out for?
A deliberately narrow range in a narrow palette.
Is Asket on Instagram?
Yes. Asket’s official account is @asket, with 262,000 followers and 199 posts as of October 2026, ranking it #36 of 39 quiet luxury brands we track.
What do reviewers say about Asket?
The most-watched independent YouTube reviews and explainers on Asket:
Which brands are similar to Asket?
Sunspel (Premium, Index 94). British-made basics one step up.
Arket (Accessible, Index 79). A broader Scandinavian range.
Uniqlo (Accessible, Index 76). The cheapest credible basics.
Compare: Sunspel vs Asket
Asket at a glance
| Founded | 2015 |
|---|---|
| Founders | August Bard Bringéus and Jakob Dworsky |
| Based in | Stockholm, Sweden |
| For | Men, Women |
| Price tier | Accessible |
| Index score | 87 / 100 |
| Official site | asket.com |
Frequently asked questions
What is Asket known for?
Asket is known for The T-shirt, Merino sweater and Oxford shirt. Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Is Asket quiet luxury?
Yes. Asket is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Asket from?
Asket is based in Stockholm, Sweden, and was founded in 2015 by August Bard Bringéus and Jakob Dworsky.
How much does Asket cost?
Approximate prices: T-shirts roughly $40–$60; knitwear roughly $120–$250. Prices vary by region and season.
How many Instagram followers does Asket have?
Asket’s official Instagram account, @asket, had 262,000 followers as of October 2026.
What brands are similar to Asket?
Brands similar to Asket include Sunspel, Arket and Uniqlo. British-made basics one step up.