The best brands like Asket are Sunspel, Arket and Uniqlo. British-made basics one step up.
Asket (Accessible tier, Index score 87) is known for The T-shirt, Merino sweater and Oxford shirt. Typical prices: T-shirts roughly $40–$60; knitwear roughly $120–$250. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Asket?
Sunspel
Sunspel is a British clothing company founded in 1860 by Thomas Hill in Nottingham, known for the Riviera polo shirt and some of the best plain T-shirts made.
Why it’s like Asket: British-made basics one step up.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Why it’s like Asket: A broader Scandinavian range.
Uniqlo
Uniqlo is a Japanese clothing retailer owned by Fast Retailing, known for technical fabrics and for affordable cashmere, merino and Supima cotton basics.
Why it’s like Asket: The cheapest credible basics.
Which other brands share Asket’s range?
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Shares Asket’s strength in knitwear, outerwear and basics, at a similar Accessible-tier price, with an Index score of 79.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Shares Asket’s strength in outerwear, knitwear and basics, at a similar Accessible-tier price, with an Index score of 77.
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Shares Asket’s strength in basics, outerwear and knitwear, one tier up, in the Premium tier, with an Index score of 86.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Shares Asket’s strength in knitwear, outerwear and basics, one tier up, in the Premium tier, with an Index score of 83.
Should you buy Asket instead?
Asket scores 4/5 for materials and 5/5 for value on our Index. A deliberately narrow range in a narrow palette. Read the full Asket profile.
Frequently asked questions
What brands are like Asket?
The closest brands to Asket are Sunspel, Arket and Uniqlo. British-made basics one step up.
Are Asket dupes worth buying?
Legitimate alternatives from other brands can capture Asket’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.