The best brands like Uniqlo are Quince, Asket and John Smedley. Cheaper cashmere, sold direct.
Uniqlo (Accessible tier, Index score 76) is known for Cashmere crewneck, Extra-fine merino and Supima cotton T-shirt. Typical prices: Cashmere roughly $100–$130; merino roughly $40–$60. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Uniqlo?
Quince
Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
Why it’s like Uniqlo: Cheaper cashmere, sold direct.
Asket
Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Why it’s like Uniqlo: A step up in basics with full traceability.
John Smedley
John Smedley is a British knitwear manufacturer founded in 1784 at Lea Mills in Derbyshire, one of the oldest manufacturing companies in the world, known for fine-gauge merino and Sea Island cotton knits.
Why it’s like Uniqlo: British fine-gauge knitwear if you want it to last.
Which other brands share Uniqlo’s range?
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Shares Uniqlo’s strength in knitwear, outerwear and basics, at a similar Accessible-tier price, with an Index score of 79.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Shares Uniqlo’s strength in knitwear, basics and outerwear, at a similar Accessible-tier price, with an Index score of 79.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Shares Uniqlo’s strength in outerwear, knitwear and basics, at a similar Accessible-tier price, with an Index score of 77.
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Shares Uniqlo’s strength in basics, outerwear and knitwear, one tier up, in the Premium tier, with an Index score of 86.
Should you buy Uniqlo instead?
Uniqlo scores 3/5 for materials and 5/5 for value on our Index. Mass-produced — the fit is generic and the fabric thinner than premium brands. Read the full Uniqlo profile.
Frequently asked questions
What brands are like Uniqlo?
The closest brands to Uniqlo are Quince, Asket and John Smedley. Cheaper cashmere, sold direct.
Are Uniqlo dupes worth buying?
Legitimate alternatives from other brands can capture Uniqlo’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.