The best brands like Studio Nicholson are Lemaire, Auralee and COS. One step up, with a similar softness.
Studio Nicholson (Premium tier, Index score 86) is known for Pleated wide-leg trousers, Boxy poplin shirts and Cotton twill coats. Typical prices: Trousers roughly $300–$450; coats roughly $700–$1,000. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Studio Nicholson?
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Why it’s like Studio Nicholson: One step up, with a similar softness.
Auralee
Auralee is a Tokyo label founded in 2015 by Ryota Iwai, known for developing its own fabrics and yarns and for soft, muted clothing that feels luxurious rather than looks it.
Why it’s like Studio Nicholson: Japanese fabric-led design at a similar level.
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Why it’s like Studio Nicholson: Wide trousers and boxy shirts for less.
Which other brands share Studio Nicholson’s range?
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Shares Studio Nicholson’s strength in knitwear, outerwear and basics, at a similar Premium-tier price, with an Index score of 83.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Shares Studio Nicholson’s strength in knitwear, basics and outerwear, at a similar Premium-tier price, with an Index score of 80.
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Shares Studio Nicholson’s strength in basics, outerwear and knitwear, one tier up, in the Luxury tier, with an Index score of 87.
Asket
Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Shares Studio Nicholson’s strength in basics, knitwear and outerwear, at a lower Accessible price point, with an Index score of 87.
Should you buy Studio Nicholson instead?
Studio Nicholson scores 4/5 for materials and 4/5 for value on our Index. Very generous cuts — size down if you prefer a closer fit. Read the full Studio Nicholson profile.
Frequently asked questions
What brands are like Studio Nicholson?
The closest brands to Studio Nicholson are Lemaire, Auralee and COS. One step up, with a similar softness.
What is a cheaper alternative to Studio Nicholson?
COS is a lower-priced alternative to Studio Nicholson (Knitwear roughly $90–$250; coats roughly $250–$450). Wide trousers and boxy shirts for less.
Are Studio Nicholson dupes worth buying?
Legitimate alternatives from other brands can capture Studio Nicholson’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.