The best brands like Margaret Howell are Studio Nicholson, Arket and Lemaire. A younger London label with the same fabric-first ethos.
Margaret Howell (Luxury tier, Index score 87) is known for Linen and cotton shirts, Raincoats and Wide flannel trousers. Typical prices: Shirts roughly $250–$450; coats roughly $700–$1,200. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Margaret Howell?
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Why it’s like Margaret Howell: A younger London label with the same fabric-first ethos.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Why it’s like Margaret Howell: Practical, natural-fibre basics at high-street prices.
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Why it’s like Margaret Howell: Utilitarian elegance with a Parisian accent.
Which other brands share Margaret Howell’s range?
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Shares Margaret Howell’s strength in knitwear, outerwear, tailoring and basics, one tier up, in the Summit tier, with an Index score of 91.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Shares Margaret Howell’s strength in tailoring, knitwear, basics and outerwear, at a lower Premium price point, with an Index score of 80.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Shares Margaret Howell’s strength in outerwear, tailoring, knitwear and basics, at a lower Accessible price point, with an Index score of 77.
Max Mara
Max Mara is an Italian fashion house founded in 1951 by Achille Maramotti in Reggio Emilia, best known for the camel-hair 101801 coat and for outerwear that has barely changed in decades.
Shares Margaret Howell’s strength in outerwear, knitwear and tailoring, at a similar Luxury-tier price, with an Index score of 92.
Should you buy Margaret Howell instead?
Margaret Howell scores 4/5 for materials and 3/5 for value on our Index. Limited US distribution — shipping and duties can add up. Read the full Margaret Howell profile.
Frequently asked questions
What brands are like Margaret Howell?
The closest brands to Margaret Howell are Studio Nicholson, Arket and Lemaire. A younger London label with the same fabric-first ethos.
What is a cheaper alternative to Margaret Howell?
Studio Nicholson is a lower-priced alternative to Margaret Howell (Trousers roughly $300–$450; coats roughly $700–$1,000). A younger London label with the same fabric-first ethos.
Are Margaret Howell dupes worth buying?
Legitimate alternatives from other brands can capture Margaret Howell’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.