The best brands like Max Mara are Toteme, Joseph and Massimo Dutti. Clean wool-cashmere coats in the same camel and ecru palette at roughly a third of the price.
Max Mara (Luxury tier, Index score 92) is known for 101801 camel coat, Teddy Bear Icon coat and Manuela wrap coat. Typical prices: Icon coats roughly $3,000–$6,000. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Max Mara?
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Why it’s like Max Mara: Clean wool-cashmere coats in the same camel and ecru palette at roughly a third of the price.
Joseph
Joseph is a London fashion brand founded by Joseph Ettedgui, known for double-faced wool coats, stretch trousers and refined knitwear.
Why it’s like Max Mara: London-cut double-faced wool coats with a similar wrap silhouette.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Why it’s like Max Mara: Wool-blend camel coats that echo the 101801 for under $500.
Which other brands share Max Mara’s range?
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Shares Max Mara’s strength in outerwear, tailoring and knitwear, at a similar Luxury-tier price, with an Index score of 87.
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Shares Max Mara’s strength in knitwear, outerwear and tailoring, one tier up, in the Summit tier, with an Index score of 91.
Gabriela Hearst
Gabriela Hearst is a New York luxury label founded in 2015 by the Uruguayan-born designer of the same name, known for cashmere, tailoring and the Nina bag, with a strong focus on sustainable sourcing.
Shares Max Mara’s strength in knitwear, outerwear and tailoring, one tier up, in the Summit tier, with an Index score of 91.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Shares Max Mara’s strength in tailoring, knitwear and outerwear, at a lower Premium price point, with an Index score of 80.
Should you buy Max Mara instead?
Max Mara scores 5/5 for materials and 3/5 for value on our Index. The Teddy coat is more statement than whisper; the 101801 and Manuela are the quieter buys. Read the full Max Mara profile.
Frequently asked questions
What brands are like Max Mara?
The closest brands to Max Mara are Toteme, Joseph and Massimo Dutti. Clean wool-cashmere coats in the same camel and ecru palette at roughly a third of the price.
What is a cheaper alternative to Max Mara?
Toteme is a lower-priced alternative to Max Mara (Knitwear roughly $350–$800; coats roughly $900–$1,600). Clean wool-cashmere coats in the same camel and ecru palette at roughly a third of the price.
Are Max Mara dupes worth buying?
Legitimate alternatives from other brands can capture Max Mara’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.