The best brands like Gabriela Hearst are Brunello Cucinelli, Khaite and Naadam. Similar earthy cashmere and relaxed luxury on a larger scale.

Gabriela Hearst (Summit tier, Index score 91) is known for Nina bag, Cashmere knitwear and Long tailored coats. Typical prices: Knitwear roughly $1,000–$2,500; Nina bag roughly $2,500–$4,000. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.

What are the closest alternatives to Gabriela Hearst?

1. Summit · Index 91

Brunello Cucinelli

Solomeo, Umbria, ItalyEst. 1978Cashmere sweaters roughly $1,800–$5,000; blazers roughly $3,500+

Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.

Why it’s like Gabriela Hearst: Similar earthy cashmere and relaxed luxury on a larger scale.

2. Luxury · Index 83

Khaite

New York, United StatesEst. 2016Cashmere roughly $900–$2,000; bags roughly $1,800–$3,500

Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.

Why it’s like Gabriela Hearst: New York polish and cashmere with a little more fashion edge.

3. Accessible · Index 81

Naadam

New York, United StatesEst. 2013Cashmere roughly $100–$300

Naadam is a New York cashmere brand founded in 2013 by Matt Scanlan and Diederik Rijsemus that buys fibre directly from herders in Mongolia and sells cashmere knitwear direct to consumers.

Why it’s like Gabriela Hearst: Responsibly sourced Mongolian cashmere at an accessible price.

Which other brands share Gabriela Hearst’s range?

4. Summit · Index 94

The Row

New York, United StatesEst. 2006Knitwear roughly $1,500–$4,000; Margaux bags roughly $4,000–$7,000+

The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.

Shares Gabriela Hearst’s strength in knitwear, outerwear and bags, at a similar Summit-tier price, with an Index score of 94.

5. Summit · Index 94

Phoebe Philo

London, United KingdomEst. 2023Ready-to-wear and bags typically $1,500–$10,000+

Phoebe Philo is the London-based label of designer Phoebe Philo, launched in 2023 after her influential tenure at Celine, selling limited editions of minimalist clothing and leather goods directly online.

Shares Gabriela Hearst’s strength in outerwear, bags and knitwear, at a similar Summit-tier price, with an Index score of 94.

6. Summit · Index 94

Brioni

Rome, ItalyEst. 1945Suits typically $6,000+

Brioni is a Roman menswear house founded in 1945 by tailor Nazareno Fonticoli and entrepreneur Gaetano Savini, known for handmade suits produced in Penne, Abruzzo.

Shares Gabriela Hearst’s strength in tailoring, knitwear and outerwear, at a similar Summit-tier price, with an Index score of 94.

7. Summit · Index 88

Loro Piana

Quarona, Piedmont, ItalyEst. 1924Cashmere sweaters roughly $1,500–$3,500; Summer Walk loafers roughly $1,000+

Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.

Shares Gabriela Hearst’s strength in knitwear, outerwear and bags, at a similar Summit-tier price, with an Index score of 88.

Should you buy Gabriela Hearst instead?

Gabriela Hearst scores 5/5 for materials and 2/5 for value on our Index. Smaller distribution means fewer chances to try pieces on before buying. Read the full Gabriela Hearst profile.

Frequently asked questions

What brands are like Gabriela Hearst?

The closest brands to Gabriela Hearst are Brunello Cucinelli, Khaite and Naadam. Similar earthy cashmere and relaxed luxury on a larger scale.

What is a cheaper alternative to Gabriela Hearst?

Khaite is a lower-priced alternative to Gabriela Hearst (Cashmere roughly $900–$2,000; bags roughly $1,800–$3,500). New York polish and cashmere with a little more fashion edge.

Are Gabriela Hearst dupes worth buying?

Legitimate alternatives from other brands can capture Gabriela Hearst’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.