The best brands like Brunello Cucinelli are Loro Piana, Luca Faloni and Massimo Dutti. Equal fibre quality with a cleaner, more urban silhouette.
Brunello Cucinelli (Summit tier, Index score 91) is known for Cable-knit cashmere sweaters, Monili-trimmed knitwear and Unstructured blazers. Typical prices: Cashmere sweaters roughly $1,800–$5,000; blazers roughly $3,500+. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Brunello Cucinelli?
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Why it’s like Brunello Cucinelli: Equal fibre quality with a cleaner, more urban silhouette.
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Why it’s like Brunello Cucinelli: Italian-made cashmere in a similar earthy palette at a direct-to-consumer price.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Why it’s like Brunello Cucinelli: Neutral layering, suede and wool-blend tailoring that echo the Cucinelli look on a high-street budget.
Which other brands share Brunello Cucinelli’s range?
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Shares Brunello Cucinelli’s strength in knitwear, outerwear, shoes and basics, at a similar Summit-tier price, with an Index score of 94.
Zegna
Zegna is an Italian menswear house founded in 1910 by Ermenegildo Zegna as a wool mill in Trivero, Piedmont, known for its own fabrics, Oasi Cashmere and modern tailoring.
Shares Brunello Cucinelli’s strength in tailoring, knitwear, outerwear and shoes, at a similar Summit-tier price, with an Index score of 87.
Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Shares Brunello Cucinelli’s strength in outerwear, shoes, basics and knitwear, at a lower Luxury price point, with an Index score of 87.
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Shares Brunello Cucinelli’s strength in basics, outerwear, tailoring and knitwear, at a lower Luxury price point, with an Index score of 87.
Should you buy Brunello Cucinelli instead?
Brunello Cucinelli scores 5/5 for materials and 2/5 for value on our Index. The relaxed, sporty fit is distinctive and can read as “weekend in Umbria” rather than city clothing. Read the full Brunello Cucinelli profile.
Frequently asked questions
What brands are like Brunello Cucinelli?
The closest brands to Brunello Cucinelli are Loro Piana, Luca Faloni and Massimo Dutti. Equal fibre quality with a cleaner, more urban silhouette.
What is a cheaper alternative to Brunello Cucinelli?
Luca Faloni is a lower-priced alternative to Brunello Cucinelli (Cashmere roughly $350–$600; linen shirts roughly $150–$200). Italian-made cashmere in a similar earthy palette at a direct-to-consumer price.
Are Brunello Cucinelli dupes worth buying?
Legitimate alternatives from other brands can capture Brunello Cucinelli’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.