The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
The Row sells almost no visible branding and almost no marketing: no celebrity campaigns, a famously sparse Instagram, and stores that feel like galleries. What it sells instead is proportion — trousers, coats and knits cut with unusual care from Italian and Japanese fabrics. The Margaux bag became the most-discussed handbag of the quiet luxury moment precisely because nothing on it says The Row.
What is The Row known for?
- Margaux bag
- Park Tote
- Cashmere knitwear
- Wide-leg trousers
- Ginza and Awar mules
Key materials: cashmere, silk, calfskin and suede, wool gabardine. Categories we cover: knitwear, outerwear, bags, shoes, basics.
Is The Row quiet luxury?
Yes. The Row is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, The Row scores 94 out of 100:
How much does The Row cost?
Knitwear roughly $1,500–$4,000; Margaux bags roughly $4,000–$7,000+. The Row sits in our Summit tier: the houses that define the category, priced accordingly. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Sizing runs long and loose by design, and resale prices for bags are volatile once the hype cools.
Is The Row on Instagram?
Yes. The Row’s official account is @therow, with 3.1 million followers and 2,022 posts as of October 2026, ranking it #8 of 39 quiet luxury brands we track.
What do reviewers say about The Row?
The most-watched independent YouTube reviews and explainers on The Row:
The Row on TikTok
Which brands are similar to The Row?
Khaite (Luxury, Index 83). The closest New York counterpart: the same restraint with a slightly sharper, sexier edge, at roughly half the price.
Toteme (Premium, Index 83). Scandinavian minimalism with The Row’s colour palette and tailoring instincts for a fraction of the cost.
Lemaire (Luxury, Index 87). Soft, slouchy Parisian shapes and a croissant bag that scratches the same itch as a Margaux.
COS (Accessible, Index 79). The high-street option: wide trousers and boxy knits that borrow The Row’s silhouettes.
Compare: The Row vs Khaite · The Row vs Toteme
The Row at a glance
| Founded | 2006 |
|---|---|
| Founders | Mary-Kate Olsen and Ashley Olsen |
| Based in | New York, United States |
| For | Women, Men |
| Price tier | Summit |
| Index score | 94 / 100 |
| Official site | therow.com |
Frequently asked questions
What is The Row known for?
The Row is known for Margaux bag, Park Tote and Cashmere knitwear. The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Is The Row quiet luxury?
Yes. The Row is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is The Row from?
The Row is based in New York, United States, and was founded in 2006 by Mary-Kate Olsen and Ashley Olsen.
How much does The Row cost?
Approximate prices: Knitwear roughly $1,500–$4,000; Margaux bags roughly $4,000–$7,000+. Prices vary by region and season.
How many Instagram followers does The Row have?
The Row’s official Instagram account, @therow, had 3.1 million followers as of October 2026.
What brands are similar to The Row?
Brands similar to The Row include Khaite, Toteme, Lemaire and COS. The closest New York counterpart: the same restraint with a slightly sharper, sexier edge, at roughly half the price.