The Row edges it on our Quiet Luxury Index (94 vs 83), but Khaite is the better buy if price matters.The Row is stronger on restraint, craft and longevity; Khaite is stronger on value.
| The Row | Khaite | |
|---|---|---|
| Index score | 94 | 83 |
| Tier | Summit | Luxury |
| Founded | 2006, New York | 2016, New York |
| Owner | Independent | Independent |
| Restraint | 5/5 | 4/5 |
| Materials | 5/5 | 5/5 |
| Craft | 5/5 | 4/5 |
| Longevity | 5/5 | 4/5 |
| Value | 2/5 | 3/5 |
| Prices | Knitwear roughly $1,500–$4,000; Margaux bags roughly $4,000–$7,000+ | Cashmere roughly $900–$2,000; bags roughly $1,800–$3,500 |
| Signature | Margaux bag, Park Tote, Cashmere knitwear | Danielle jeans, Oversized cashmere sweaters, Lotus bag |
What is the difference between The Row and Khaite?
The Row sells almost no visible branding and almost no marketing: no celebrity campaigns, a famously sparse Instagram, and stores that feel like galleries. What it sells instead is proportion — trousers, coats and knits cut with unusual care from Italian and Japanese fabrics. The Margaux bag became the most-discussed handbag of the quiet luxury moment precisely because nothing on it says The Row.
Khaite sits between The Row’s austerity and a more overtly sensual American glamour: strong shoulders, curved denim, oversized cashmere. Branding is minimal and the leather goods, particularly the Lotus and Elena bags, are recognised by shape. It is the brand most often named as “The Row for a little less”.
Which should you buy?
Choose The Row if you want Margaux bag and Park Tote and value restraint, craft and longevity. Sizing runs long and loose by design, and resale prices for bags are volatile once the hype cools.
Choose Khaite if you want Danielle jeans and Oversized cashmere sweaters and value value. The more trend-led pieces date faster than the basics, and owners on Reddit’s r/handbags report uneven quality on some leather goods and hardware; the knitwear and denim are more consistently praised.
Full profiles: The Row · Khaite. Or see brands like The Row.
Frequently asked questions
Which is better, The Row or Khaite?
The Row edges it on our Quiet Luxury Index (94 vs 83), but Khaite is the better buy if price matters. Choose The Row for Margaux bag and Park Tote; choose Khaite for Danielle jeans and Oversized cashmere sweaters.
Is The Row more expensive than Khaite?
The Row is more expensive. The Row: Knitwear roughly $1,500–$4,000; Margaux bags roughly $4,000–$7,000+. Khaite: Cashmere roughly $900–$2,000; bags roughly $1,800–$3,500.
Are The Row and Khaite quiet luxury?
Yes. The Row is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction. Largely, yes. Khaite keeps branding minimal, although some signature details are recognisable to people who know the brand.