The best brands like Zegna are Loro Piana, Canali and Luca Faloni. The other great Piedmont mill, with a softer leisure focus.
Zegna (Summit tier, Index score 87) is known for Oasi Cashmere, Triple Stitch sneaker and Overshirts. Typical prices: Knitwear roughly $1,000–$2,500; suits roughly $3,000+. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Zegna?
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Why it’s like Zegna: The other great Piedmont mill, with a softer leisure focus.
Canali
Canali is a family-owned Italian menswear company founded in 1934, known for Italian-made tailoring that sits a tier below the Roman and Neapolitan houses on price.
Why it’s like Zegna: Excellent Italian tailoring at a lower price point.
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Why it’s like Zegna: Italian-made knitwear and linen shirts sold direct.
Which other brands share Zegna’s range?
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Shares Zegna’s strength in knitwear, outerwear, tailoring and shoes, at a similar Summit-tier price, with an Index score of 91.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Shares Zegna’s strength in outerwear, tailoring, knitwear and shoes, at a lower Accessible price point, with an Index score of 77.
The Row
The Row is a New York fashion house founded in 2006 by Mary-Kate and Ashley Olsen, known for logo-free, precisely cut clothing and leather goods that have become the reference point for quiet luxury.
Shares Zegna’s strength in knitwear, outerwear and shoes, at a similar Summit-tier price, with an Index score of 94.
Brioni
Brioni is a Roman menswear house founded in 1945 by tailor Nazareno Fonticoli and entrepreneur Gaetano Savini, known for handmade suits produced in Penne, Abruzzo.
Shares Zegna’s strength in tailoring, knitwear and outerwear, at a similar Summit-tier price, with an Index score of 94.
Should you buy Zegna instead?
Zegna scores 5/5 for materials and 3/5 for value on our Index. The Triple Stitch sneaker is now widely recognised; the knitwear and tailoring are the quieter buys. Read the full Zegna profile.
Frequently asked questions
What brands are like Zegna?
The closest brands to Zegna are Loro Piana, Canali and Luca Faloni. The other great Piedmont mill, with a softer leisure focus.
What is a cheaper alternative to Zegna?
Canali is a lower-priced alternative to Zegna (Suits roughly $1,800–$3,500). Excellent Italian tailoring at a lower price point.
Are Zegna dupes worth buying?
Legitimate alternatives from other brands can capture Zegna’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.