The best brands like Brioni are Kiton, Canali and Zegna. Neapolitan rather than Roman: softer shoulders, similar handwork.
Brioni (Summit tier, Index score 94) is known for Brunico and Ravello suits, Cashmere knitwear and Overcoats. Typical prices: Suits typically $6,000+. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Brioni?
Kiton
Kiton is a Neapolitan tailoring house founded in 1968 by Ciro Paone, known for soft-shouldered, extensively hand-sewn jackets and some of the most expensive ready-to-wear suits in the world.
Why it’s like Brioni: Neapolitan rather than Roman: softer shoulders, similar handwork.
Canali
Canali is a family-owned Italian menswear company founded in 1934, known for Italian-made tailoring that sits a tier below the Roman and Neapolitan houses on price.
Why it’s like Brioni: Italian-made tailoring at a fraction of the price.
Zegna
Zegna is an Italian menswear house founded in 1910 by Ermenegildo Zegna as a wool mill in Trivero, Piedmont, known for its own fabrics, Oasi Cashmere and modern tailoring.
Why it’s like Brioni: Modern tailoring from a house that weaves its own cloth.
Which other brands share Brioni’s range?
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Shares Brioni’s strength in knitwear, outerwear and tailoring, at a similar Summit-tier price, with an Index score of 91.
Gabriela Hearst
Gabriela Hearst is a New York luxury label founded in 2015 by the Uruguayan-born designer of the same name, known for cashmere, tailoring and the Nina bag, with a strong focus on sustainable sourcing.
Shares Brioni’s strength in knitwear, outerwear and tailoring, at a similar Summit-tier price, with an Index score of 91.
Margaret Howell
Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.
Shares Brioni’s strength in outerwear, tailoring and knitwear, at a lower Luxury price point, with an Index score of 87.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Shares Brioni’s strength in tailoring, knitwear and outerwear, at a lower Premium price point, with an Index score of 80.
Should you buy Brioni instead?
Brioni scores 5/5 for materials and 2/5 for value on our Index. The cut is classical and structured — less relaxed than the Neapolitan houses. Read the full Brioni profile.
Frequently asked questions
What brands are like Brioni?
The closest brands to Brioni are Kiton, Canali and Zegna. Neapolitan rather than Roman: softer shoulders, similar handwork.
What is a cheaper alternative to Brioni?
Canali is a lower-priced alternative to Brioni (Suits roughly $1,800–$3,500). Italian-made tailoring at a fraction of the price.
Are Brioni dupes worth buying?
Legitimate alternatives from other brands can capture Brioni’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.