Gabriela Hearst is a New York luxury label founded in 2015 by the Uruguayan-born designer of the same name, known for cashmere, tailoring and the Nina bag, with a strong focus on sustainable sourcing.
Gabriela Hearst combines South American ranch heritage with New York tailoring: chunky knits, long coats and the Nina bag, which built its reputation through scarcity rather than marketing. The brand publishes detailed material sourcing and favours deadstock and recycled cashmere.
What is Gabriela Hearst known for?
- Nina bag
- Cashmere knitwear
- Long tailored coats
- Leather dresses
Key materials: recycled cashmere, merino, calfskin. Categories we cover: knitwear, outerwear, bags, tailoring.
Is Gabriela Hearst quiet luxury?
Yes. Gabriela Hearst is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Gabriela Hearst scores 91 out of 100:
How much does Gabriela Hearst cost?
Knitwear roughly $1,000–$2,500; Nina bag roughly $2,500–$4,000. Gabriela Hearst sits in our Summit tier: the houses that define the category, priced accordingly. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Smaller distribution means fewer chances to try pieces on before buying.
Is Gabriela Hearst on Instagram?
Yes. Gabriela Hearst’s official account is @gabrielahearst, with 637,000 followers and 1,205 posts as of October 2026, ranking it #21 of 39 quiet luxury brands we track.
What do reviewers say about Gabriela Hearst?
The most-watched independent YouTube reviews and explainers on Gabriela Hearst:
Which brands are similar to Gabriela Hearst?
Brunello Cucinelli (Summit, Index 91). Similar earthy cashmere and relaxed luxury on a larger scale.
Khaite (Luxury, Index 83). New York polish and cashmere with a little more fashion edge.
Naadam (Accessible, Index 81). Responsibly sourced Mongolian cashmere at an accessible price.
See all brands like Gabriela Hearst →
Gabriela Hearst at a glance
| Founded | 2015 |
|---|---|
| Founders | Gabriela Hearst |
| Based in | New York, United States |
| For | Women, Men |
| Price tier | Summit |
| Index score | 91 / 100 |
| Official site | gabrielahearst.com |
Frequently asked questions
What is Gabriela Hearst known for?
Gabriela Hearst is known for Nina bag, Cashmere knitwear and Long tailored coats. Gabriela Hearst is a New York luxury label founded in 2015 by the Uruguayan-born designer of the same name, known for cashmere, tailoring and the Nina bag, with a strong focus on sustainable sourcing.
Is Gabriela Hearst quiet luxury?
Yes. Gabriela Hearst is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Gabriela Hearst from?
Gabriela Hearst is based in New York, United States, and was founded in 2015 by Gabriela Hearst.
How much does Gabriela Hearst cost?
Approximate prices: Knitwear roughly $1,000–$2,500; Nina bag roughly $2,500–$4,000. Prices vary by region and season.
How many Instagram followers does Gabriela Hearst have?
Gabriela Hearst’s official Instagram account, @gabrielahearst, had 637,000 followers as of October 2026.
What brands are similar to Gabriela Hearst?
Brands similar to Gabriela Hearst include Brunello Cucinelli, Khaite and Naadam. Similar earthy cashmere and relaxed luxury on a larger scale.