The best brands like Massimo Dutti are Brunello Cucinelli, COS and Theory. The summit brand Massimo Dutti’s palette borrows from.

Massimo Dutti (Accessible tier, Index score 77) is known for Wool-blend coats, Suede jackets and Leather loafers. Typical prices: Coats roughly $250–$500; knitwear roughly $80–$200. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.

What are the closest alternatives to Massimo Dutti?

1. Summit · Index 91

Brunello Cucinelli

Solomeo, Umbria, ItalyEst. 1978Cashmere sweaters roughly $1,800–$5,000; blazers roughly $3,500+

Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.

Why it’s like Massimo Dutti: The summit brand Massimo Dutti’s palette borrows from.

2. Accessible · Index 79

COS

London, United KingdomEst. 2007Knitwear roughly $90–$250; coats roughly $250–$450

COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.

Why it’s like Massimo Dutti: More minimalist, more architectural.

3. Premium · Index 80

Theory

New York, United StatesEst. 1997Trousers roughly $250–$350; cashmere roughly $300–$500

Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.

Why it’s like Massimo Dutti: A step up in tailoring and fabric.

Which other brands share Massimo Dutti’s range?

4. Premium · Index 83

Toteme

Stockholm, SwedenEst. 2014Knitwear roughly $350–$800; coats roughly $900–$1,600

Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.

Shares Massimo Dutti’s strength in knitwear, outerwear, shoes and basics, one tier up, in the Premium tier, with an Index score of 83.

5. Luxury · Index 87

Lemaire

Paris, FranceEst. 1990Shirts roughly $400–$700; croissant bag roughly $1,000–$1,500

Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.

Shares Massimo Dutti’s strength in outerwear, shoes, basics and knitwear, one tier up, in the Luxury tier, with an Index score of 87.

6. Luxury · Index 87

Margaret Howell

London, United KingdomEst. 1970Shirts roughly $250–$450; coats roughly $700–$1,200

Margaret Howell is a London clothing label that began in 1970 with men’s shirts, known for British-made, utilitarian clothing in natural fabrics.

Shares Massimo Dutti’s strength in basics, outerwear, tailoring and knitwear, one tier up, in the Luxury tier, with an Index score of 87.

7. Luxury · Index 83

Khaite

New York, United StatesEst. 2016Cashmere roughly $900–$2,000; bags roughly $1,800–$3,500

Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.

Shares Massimo Dutti’s strength in knitwear, outerwear, shoes and basics, one tier up, in the Luxury tier, with an Index score of 83.

Should you buy Massimo Dutti instead?

Massimo Dutti scores 3/5 for materials and 4/5 for value on our Index. Check compositions carefully — some coats are majority synthetic. Read the full Massimo Dutti profile.

Frequently asked questions

What brands are like Massimo Dutti?

The closest brands to Massimo Dutti are Brunello Cucinelli, COS and Theory. The summit brand Massimo Dutti’s palette borrows from.

Are Massimo Dutti dupes worth buying?

Legitimate alternatives from other brands can capture Massimo Dutti’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.