The best brands like Naadam are Quince, Luca Faloni and Loro Piana. Cheaper, thinner cashmere.
Naadam (Accessible tier, Index score 81) is known for The Essential cashmere sweater, Cashmere hoodies and Lightweight cashmere tees. Typical prices: Cashmere roughly $100–$300. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Naadam?
Quince
Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
Why it’s like Naadam: Cheaper, thinner cashmere.
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Why it’s like Naadam: Italian-made cashmere one step up.
Loro Piana
Loro Piana is an Italian luxury house founded in 1924 in Quarona, Piedmont, that began as a fabric mill and is best known for the world’s finest cashmere, baby cashmere and vicuña.
Why it’s like Naadam: The summit of cashmere.
Which other brands share Naadam’s range?
Asket
Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Shares Naadam’s strength in knitwear, at a similar Accessible-tier price, with an Index score of 87.
Cuyana
Cuyana is a San Francisco brand founded in 2011 by Karla Gallardo and Shilpa Shah, built on the idea of “fewer, better things”, and known for leather totes and essentials.
Shares Naadam’s strength in knitwear, at a similar Accessible-tier price, with an Index score of 79.
COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
Shares Naadam’s strength in knitwear, at a similar Accessible-tier price, with an Index score of 79.
Arket
Arket is a Scandinavian brand launched by H&M Group in 2017, selling durable, practical basics in natural fabrics with a muted Nordic palette.
Shares Naadam’s strength in knitwear, at a similar Accessible-tier price, with an Index score of 79.
Should you buy Naadam instead?
Naadam scores 4/5 for materials and 5/5 for value on our Index. Entry-level knits are lightweight; the premium lines wear better. Read the full Naadam profile.
Frequently asked questions
What brands are like Naadam?
The closest brands to Naadam are Quince, Luca Faloni and Loro Piana. Cheaper, thinner cashmere.
Are Naadam dupes worth buying?
Legitimate alternatives from other brands can capture Naadam’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.