The best brands like Sunspel are John Smedley, Asket and Uniqlo. British fine-gauge knitwear with similar heritage.
Sunspel (Premium tier, Index score 94) is known for Riviera polo, Classic crew-neck T-shirt and Sea Island cotton underwear. Typical prices: T-shirts roughly $80–$120; polos roughly $150. The alternatives below are grouped into our editors’ picks and further brands with a similar range, each with what you gain and what you give up.
What are the closest alternatives to Sunspel?
John Smedley
John Smedley is a British knitwear manufacturer founded in 1784 at Lea Mills in Derbyshire, one of the oldest manufacturing companies in the world, known for fine-gauge merino and Sea Island cotton knits.
Why it’s like Sunspel: British fine-gauge knitwear with similar heritage.
Asket
Asket is a Stockholm brand founded in 2015 that sells a permanent, seasonless collection of essentials with full traceability of materials and factories.
Why it’s like Sunspel: Transparent, permanent-collection basics for less.
Uniqlo
Uniqlo is a Japanese clothing retailer owned by Fast Retailing, known for technical fabrics and for affordable cashmere, merino and Supima cotton basics.
Why it’s like Sunspel: The cheapest credible plain T-shirt, especially Supima cotton.
Which other brands share Sunspel’s range?
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
Shares Sunspel’s strength in knitwear and basics, at a similar Premium-tier price, with an Index score of 91.
Studio Nicholson
Studio Nicholson is a London label founded in 2010 by Nick Wakeman, known for generously cut trousers, precise proportions and fabrics sourced from Japanese and Italian mills.
Shares Sunspel’s strength in basics and knitwear, at a similar Premium-tier price, with an Index score of 86.
Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
Shares Sunspel’s strength in knitwear and basics, at a similar Premium-tier price, with an Index score of 83.
Theory
Theory is a New York contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari, owned by Fast Retailing, and known for minimalist workwear and stretch-wool tailoring.
Shares Sunspel’s strength in knitwear and basics, at a similar Premium-tier price, with an Index score of 80.
Should you buy Sunspel instead?
Sunspel scores 5/5 for materials and 4/5 for value on our Index. Basics at this price only make sense if you value the fabric — the look is indistinguishable at a distance. Read the full Sunspel profile.
Frequently asked questions
What brands are like Sunspel?
The closest brands to Sunspel are John Smedley, Asket and Uniqlo. British fine-gauge knitwear with similar heritage.
What is a cheaper alternative to Sunspel?
Asket is a lower-priced alternative to Sunspel (T-shirts roughly $40–$60; knitwear roughly $120–$250). Transparent, permanent-collection basics for less.
Are Sunspel dupes worth buying?
Legitimate alternatives from other brands can capture Sunspel’s look at a lower price, usually with simpler materials or finishing. We do not recommend counterfeits, which infringe trademarks and rarely match the quality.