Everlane is a San Francisco brand founded in 2010 by Michael Preysman, known for “radical transparency” about costs and factories and for affordable minimalist basics.
Everlane popularised the direct-to-consumer basics model: plain tees, trousers, cashmere and leather goods with no branding and published factory information. It is an accessible starting point for a quiet wardrobe, though quality has been uneven over the years.
What is Everlane known for?
- Cashmere crew
- The Way-High jean
- Day loafer
Key materials: cashmere, organic cotton, leather. Categories we cover: basics, knitwear, shoes, bags.
Is Everlane quiet luxury?
Yes. Everlane is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
On our Quiet Luxury Index, Everlane scores 74 out of 100:
How much does Everlane cost?
Cashmere roughly $130–$180. Everlane sits in our Accessible tier: the look and, often, the fibre — at high-street prices. Prices are approximate US retail and vary by region and season.
What should you watch out for?
Quality reports vary by product and year; read recent reviews.
Is Everlane on Instagram?
Yes. Everlane’s official account is @everlane, with 1.1 million followers and 776 posts as of October 2026, ranking it #15 of 39 quiet luxury brands we track.
What do reviewers say about Everlane?
The most-watched independent YouTube reviews and explainers on Everlane:
Which brands are similar to Everlane?
Quince (Accessible, Index 72). Cheaper cashmere and silk basics.
Asket (Accessible, Index 87). Higher-quality permanent basics with full traceability.
COS (Accessible, Index 79). More design-led minimalism.
See all brands like Everlane →
Everlane at a glance
| Founded | 2010 |
|---|---|
| Founders | Michael Preysman |
| Based in | San Francisco, United States |
| For | Women, Men |
| Price tier | Accessible |
| Index score | 74 / 100 |
| Official site | everlane.com |
Frequently asked questions
What is Everlane known for?
Everlane is known for Cashmere crew, The Way-High jean and Day loafer. Everlane is a San Francisco brand founded in 2010 by Michael Preysman, known for “radical transparency” about costs and factories and for affordable minimalist basics.
Is Everlane quiet luxury?
Yes. Everlane is one of the clearest examples of quiet luxury: its core products carry no visible branding, and their value lies in materials and construction.
Where is Everlane from?
Everlane is based in San Francisco, United States, and was founded in 2010 by Michael Preysman.
How much does Everlane cost?
Approximate prices: Cashmere roughly $130–$180. Prices vary by region and season.
How many Instagram followers does Everlane have?
Everlane’s official Instagram account, @everlane, had 1.1 million followers as of October 2026.
What brands are similar to Everlane?
Brands similar to Everlane include Quince, Asket and COS. Cheaper cashmere and silk basics.