The best alternatives to The Row are Khaite, Toteme and Lemaire for clothing, and Polène, Mansur Gavriel and Cuyana for Margaux-style bags. They capture The Row’s silhouettes and restraint at roughly 10–50% of the price.
The Row draws about 135,000 US Google searches a month, and “the row dupe” another 720 (September 2026). The demand is easy to understand: a Margaux bag costs several thousand dollars, and a cashmere sweater can cost more than a month’s rent. A word on terms: by “dupe” we mean a legitimate brand selling a similar design, never a counterfeit. Fakes infringe trademarks, fund questionable supply chains and, ironically, are the opposite of quiet luxury.
What makes The Row hard to copy?
Proportion and fabric. The Row’s trousers are cut long and full with an exact break; its coats sit precisely on the shoulder; its knits use heavy, dense cashmere. Cheaper brands copy the shapes easily and the fabric rarely. So the best strategy is to match the silhouette with a cheaper brand and spend where fabric shows most — knitwear and coats.
What are the best alternatives to the Margaux bag?
The Margaux is a soft, top-handle leather bag with a structured base and no exterior branding.
Polène
Polène is a Paris-based leather goods brand founded in 2016 that sells sculptural, logo-free bags made in Ubrique, Spain, directly to customers for a few hundred dollars.
Polène’s Cyme tote and Numéro Neuf share the Margaux’s soft volume and logo-free surface for under $650. The leather is full-grain and the bags are made in Ubrique, Spain.Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Khaite’s Lotus and Elena bags are the closest in quality and attitude — and the step most people take when they want a designer bag without The Row’s price.Mansur Gavriel
Mansur Gavriel is a New York accessories brand founded in 2012 by Rachel Mansur and Floriana Gavriel, known for its minimalist bucket bag and clean Italian-made leather goods.
Simple, Italian-made leather totes in a similar spirit, particularly in dark brown and black.What people are buying
The Row’s pull on social media is real — unboxings and lucky thrift finds routinely pass hundreds of thousands of views.
Which brands are most like The Row?
Khaite
Khaite is a New York womenswear label founded in 2016 by Catherine Holstein, known for sculptural cashmere knits, exacting denim and logo-free leather bags.
Same New York restraint, slightly sexier cut, roughly half the price.Toteme
Toteme is a Stockholm-based womenswear brand founded in 2014 by Elin Kling and Karl Lindman, known for Scandinavian minimalism: scarf coats, straight denim and quiet leather goods.
The best value: Scandinavian minimalism in The Row’s palette, with excellent coats and trousers.Lemaire
Lemaire is a Paris fashion label founded by Christophe Lemaire and co-directed with Sarah-Linh Tran, known for soft, utilitarian clothing in muted colours and the croissant bag.
Softer and slouchier, with the same disregard for branding.COS
COS (Collection of Style) is a London-based brand launched by H&M Group in 2007, known for architectural minimalism and modern basics at high-street prices.
The cheapest credible route to The Row’s wide trousers and boxy knits — check fabric compositions carefully.Is The Row worth it instead?
If you will wear a piece several times a week for years — a coat, a pair of trousers, a bag — The Row’s cost per wear can be competitive with buying and replacing cheaper versions. For occasional or trend-adjacent pieces, the alternatives above are the smarter buy. Read our full The Row profile or see every brand like The Row.
Frequently asked questions
What is the best dupe for The Row Margaux?
The closest legitimate alternatives to the Margaux are Polène’s Cyme and Numéro Neuf (under $650), Khaite’s Lotus (a step up in price and quality) and soft leather totes from Mansur Gavriel and Cuyana. We do not recommend counterfeits.
What brands are similar to The Row?
Khaite, Toteme and Lemaire are the closest brands to The Row in design and quality. COS, Arket and Studio Nicholson offer similar silhouettes at lower prices.
Why is The Row so expensive?
The Row uses top-grade Italian and Japanese fabrics and leathers, produces in small quantities, and spends almost nothing on visible branding, so the price reflects materials, construction and scarcity.