The best Loro Piana alternatives are Luca Faloni (Italian-made cashmere at about a quarter of the price), Naadam and Quince for budget cashmere, and Brunello Cucinelli or Zegna if you want equal quality from a different house.
Loro Piana is the most searched quiet luxury brand in the US, at about 201,000 Google searches a month, with “loro piana dupe” adding another 480 (September 2026). The reason is its pricing: a baby cashmere sweater can cost several thousand dollars, and the Summer Walk loafer more than $1,000. As always, we mean legitimate alternatives, not counterfeits.
What are you paying for with Loro Piana?
Loro Piana is a textile company that controls its raw fibre, from Mongolian cashmere to Peruvian vicuña, and weaves much of its own cloth. Its cashmere uses very fine, long fibres, which feel softer and pill less. That quality is real; the question is whether you need it in every piece.
Which brands come closest for cashmere?
Luca Faloni
Luca Faloni is a London-based brand founded in 2014 that sells Italian-made cashmere, linen and cotton staples directly to customers, cutting out wholesale markups.
The most direct answer: cashmere from established Italian mills, made in Italy, sold direct for roughly $350–$600.Naadam
Naadam is a New York cashmere brand founded in 2013 by Matt Scanlan and Diederik Rijsemus that buys fibre directly from herders in Mongolia and sells cashmere knitwear direct to consumers.
Mongolian cashmere bought directly from herders. The heavier and premium lines are the better buys.Quince
Quince is a San Francisco direct-to-consumer brand founded in 2018 that sells Mongolian cashmere, silk and leather basics at very low prices by shipping directly from factories.
The cheapest credible cashmere. Expect it to look the part for a few seasons rather than a decade.Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand founded in 1978 in Umbria, headquartered in the medieval hamlet of Solomeo, and known for dyed cashmere knitwear and relaxed, earth-toned tailoring.
Not cheaper, but the obvious alternative at the same level: warmer colours and a more relaxed fit.What are the best Summer Walk alternatives?
The Summer Walk is an unlined suede loafer on a soft white rubber sole, with no visible logo. Alternatives copy the shape easily; what they rarely match is the suede, which on Loro Piana is unusually supple. Look for unlined construction, a flexible sole and good suede. Direct-to-consumer brands sell versions for $150–$300, and Massimo Dutti offers suede loafers for less.
Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded in Barcelona in 1985 and owned by Inditex, known for classic, polished clothing in neutral tones at high-street prices.
Suede loafers and the wider camel-and-cream palette at high-street prices.When is the real Loro Piana worth it?
For one or two pieces you will wear constantly — a navy cashmere crewneck, a travel coat, the loafers if you will wear them all summer — the cost per wear can justify the price. Read our verdict in Is Loro Piana worth it?, compare Loro Piana vs Brunello Cucinelli, or see every brand like Loro Piana.
Frequently asked questions
What is a good alternative to Loro Piana cashmere?
Luca Faloni sells Italian-made cashmere for roughly $350–$600, Naadam sells Mongolian cashmere for roughly $100–$300, and Quince sells Mongolian cashmere crewnecks for around $50. Brunello Cucinelli is the equivalent at the same high price.
What is a good Loro Piana Summer Walk alternative?
Look for unlined suede loafers with a flexible rubber sole. Several direct-to-consumer brands make them for $150–$300, and Massimo Dutti offers similar suede loafers for less. They copy the shape well but not the softness of Loro Piana’s suede.
Is there a cheaper version of Loro Piana?
There is no cheaper Loro Piana line. The closest brands in quality are Brunello Cucinelli and Zegna (similar prices) and Luca Faloni (much cheaper, Italian-made).